Bioplastic Kit packaging

The high school and middle school girls I taught design thinking to last month for the All Girls Challenge program were mature, informed, and daring to embrace new things. 

I was aiming for a "child-like" aesthetic for my kit after visiting Toy-r-us. But my bioplastic kit can be sophisticated. Refined design to attract the curiosities of those girls from the program to explore and appreciate material technology through bioplastics. (I should give the benefit of the doubt that if the girls were younger they would have intelligent and caring supervisors who would help them start) Marketing placement for the kit: Whole Foods or stores like Williams Sonoma (in their cooking section).

Major Studio Feedback:

  • Justify a bioplastic kit need (why not just emphasize the knowledge of making it? Why have a tangible object?)
  • Have a tangible object to interact with it like the Arduino IDE Kit (ease of accessibility of parts) 
  • To use paper to hid bioplastics? Can you use bioplastic packaging instead? (yes, but this will take a while to make)
  • What really needs to there the comparison between bio (natural plastics) vs. petroleum based- plastics. (will include a map and comparison of plastic decomposition life cycle)
  • Don’t make the knowledge more obscure by targeting the upper end of whole foods and higher market?
  • There is contradiction in using plastics to make bioplastics (how to deal?)
  • What is the actual product being made? (endangered animal molds — specifically animals that are harmed by plastic waste in our oceans)

Next Steps for Execution:

  • Finalize the website and test it on neighborhood kids in Long Island.