Luxury Design & Strategy: A Trip to GRAFF

As the Research Assistant to Jessica Corr’s class, Luxury Design & Strategy, I attended several field trips with students to luxury brand stores. The house of GRAFF generously invited us into their diamond store on Madison. Students had the opportunity to engage with the employees, try on thousand dollars worth of jewelry, and listen to a brief history of the company. The trip was significant for the students who were on the GRAFF Team. They had the challenge of proposing innovative solutions based on the luxury company’s history, values, and current line of jewelry.